Springboard Branding & Design

Biographies

Dan Pallotta
President

Dan Pallotta is a leading expert in social entrepreneurship and social change marketing. He combined his passion for social change and his marketing skills to create the multi-day charitable fundraising event category. Inventor of the AIDSRides and Breast Cancer 3-Days, and chief architect of the bold advertising and marketing that made them so successful, he is directly responsible for raising over half a billion dollars for AIDS and breast cancer. His ideas are now used on dozens of multiday charitable events around the world that have raised in excess of a billion dollars in new money for important causes.

Dan is a 1983 graduate of Harvard University. He was elected to the school board in Melrose, Massachusetts at the age of twenty. He is a founding member of the UCLA AIDS Eradication Projects. He has received Brandweek’s “Best Cause-Related Event” Award, the Creative Vision Award from Liberty Hill Foundation, the Humanitarian of the Year award from Triangle, and the International Citizen of the Year award from Albany State University. He is the author of "When Your Moment Comes," and "Uncharitable," from Tufts University Press, which has received wide acclaim in 2009, including reviews in the New York Times, The Economist, and The Stanford Social Innovation Review, which said it “deserves to be the nonprofit sector’s new manifesto.” He has spoken at Harvard Stanford, USC, UCLA, the University of Oregon, and Tufts, among others, and is a William Jefferson Clinton Distinguished Lecturer.

Agency Facts

Rex Wilder
Senior Creative Counsel/Visioneer

Rex Wilder's artistry with the written word in advertising and branding may be explained by the fact that he is a highly-regarded and published poet. As writer, marketer, innovator and strategist, he has played an important role in many of the most recognizable outdoor charity events for women's cancers and AIDS of the last decade, including the AIDSRides, Breast Cancer 3-Days, Avon Walks, Races for the Cure, and the EIF Revlon Run/Walk for Women. He began his career on Madison Avenue, and has three Super Bowl commercials to his credit, along with numerous major advertising industry awards.

Paiwei Wei
Creative Director

As a creative director with more than 20 years of experience, Paiwei Wei has been involved with design, branding, environmental design, and interactive development with a large cross section of clients spanning the for-profit and nonprofit sectors.

He has worked on projects for Hyundai, Toshiba, managed brands for 28 nonprofit events, developed museum exhibits and large, challenging design projects such as marketing projects for automotive accounts, an outdoor museum for the XPRIZE, a mobile display for the State of New Mexico.

He has a considerable expertise in prepress, multimedia, environmental design, and web development. He has been involved with web projects since 1996.

He has won awards from the Orange County Ad Club and Canadian Marketing Association (Sliver award for Nonprofit marketing).

He is also a contributing photographer to Getty Images. He has a business economics degree from UC Riverside.

Strategic Partners

ContentFree
Web Development Partner

Contentfree is a small team of new media agency veterans. Since 2001, they have designed and developed interactive projects for such clients as National Geographic, T-Mobile, Priceline.com, Nokia and The Smithsonian. Among other recognition, Contentfree has received the highest possible industry award for Interactive work, with 3 projects being chosen for the Communication Arts Interactive Annual over the past 6 years.

In early 2006, Contentfree turned it’s focus towards Web 2.0 application development using Ruby on Rails. Since that shift in focus, the team has designed and developed 6 large scale web properties using Ruby.

Contentfree specializes in the design and development of cross platform, cross device, highly accessible applications using next generation, open source technology.

TellingStory
Filmmaking/Documentary Partner

Telling Story, Inc. is a filmmaking firm based in New York City and working nationally and internationally. We aim to create a brand of filmmaking that is as beautiful as it is effective. Our work has been recognized with many awards, including: the Silver Chris (for Best in Division) and Bronze Plaques from the Columbus International Film & Video Festival; the Golden Reel from the MCA-I Media Festival; the Gold Plaque from INTERCOM; Silver and Bronze Telly Awards; Summit International Awards; the iParenting Media Award; and the Aegis Award.

In addition to his client commissions Andrew Filippone Jr., the Founder and President of Telling Story, Inc., initiates film projects of his own. “Commute” (2002), his 53-minute ambient documentary, was screened at the 50th Sydney Film Festival, at the International Video Festival Videomedeja, and at Art in Motion IV “Mina & the Family Treasure” (2004), his documentary feature that was financed and Executive Produced by Rosie O’Donnell, was screened at the 26th IFP Market & Conference in New York and was later broadcast nation-wide on PBS. His most recent project, “Happy Monday” (2006), is a unique “documentary film object” that received its world premiere at the 2007 Rhode Island International Film Festival and was also exhibited at the 2007 Hot Springs Documentary Film Festival. In June of 2008 Andrew will display “Happy Monday” at the International Experimental Cinema Exposition.